DELTA, B.C. -- There are many companies who produce promotional videos each season,
but few who do it like Helly Hansen. For the second year, Helly Hansen has taken
this concept beyond the norm to a higher level of entertainment, action and production with their 2004/05 release,
"HAPPY HAPPY".
"HAPPY HAPPY" is the follow-up to last year's production,
{Lifted}, and it again
features insane skiing and riding action intercut with lifestyle and
behind-the-scenes footage from the team's season. Editor Kris Ostness has worked
directly with the team riders to produce their segments for this feature-length,
bonus-heavy video that will be distributed for FREE all over the world to over
200,000 lucky and willing Helly Hansen enthusiasts. Helly Hansen's entire winter
sports team is featured in
"HAPPY HAPPY," with footage sourced from the riders
themselves, as well as professionals from all over the ski and snowboard world.
Segments from ski team members Hugo Harrisson, Eric Pollard, Mike Wilson, Sarah
Burke, Vincent Dorion, Stian Hagen, Niklas Karlstrom, Jessica Sobolowski, Nico
Zacek, and Shawn "Smiley" Nesbitt will show viewers why the Helly Hansen ski team is
known as the industry's finest mix of well-rounded progressive skiers on the planet.
While snowboard team riders Shin Campos, Brandon Ruff, David Melancon, Erin
Valverde, Eric Themel, Nicolas Droz, Roger Hjelmstadstuen, and Alessandro Benussi
rip the mountains in the technical, stylish way they have become known for
worldwide. Look beyond the main feature and discover bonus tracks on the
"HAPPY
HAPPY" DVD, like a behind-the-scenes look at what really goes on during a snowboard
photo shoot, or the Eric Pollard Documentary as Helly Hansen follows Eric's career
as one of most progressive riders in skiing. Be sure to get your copy of
"HAPPY
HAPPY" when it comes out in the beginning of October.
Helly Hansen has manufactured technical outdoor apparel since 1877. Today the brand
is recognized as a global leader in technical apparel for survival, work, and sport.
Helly Hansen products are distributed in more than 40 countries. For more
information on Helly Hansen, our products, or for images of our team, go to
www.hellyhansen.com or call 604.585.1494.
For more information on Helly Hansen contact:
Oliver Flaser, 604.585.1494,
oliver.flaser@hellyhansen.com
Ryan Hayter, 360.874.2170, ryan@hayterpr.com
