“We’ll run the Red and Silverlode chairs beginning on Friday
morning,” said Red Vice President of Operations Jim Greene. “Our
Motherlode and Paradise chairs will start on the 17th as our 100-percent
natural base continues to build over the next several days.”
Greene added that Red will provide up-to-the-minute information on its
snow phone (800-663-0105) and home page — www.redresort.com — and issue
a media announcement as soon as it can confirm a full-mountain opening,
anticipated no later than Fri., Dec. 17.
“Conditions are already nearly ideal here at Red, and
they’ll only get better as the snow continues to fall over the next
week,” said Lucie Fortier, director of marketing at Red Resort. “We’re
excited and confident that visitors will find the Red experience better
than ever before.”
To that end, a number of significant improvements have been made at Red
in anticipation for the 2004-05 season. These include an extensive
summer brushing program which increased the resort’s skiable terrain by
a third, to 1,585 total acres. (Red will eventually expand to 4,200
skiable acres, placing it among the largest destination resorts in North
America.) Red also has a new beginner area featuring a 225-foot magic
carpet providing novice skiers and snowboarders a chairlift-free
introduction to the sport. Other on-mountain amenities new this year at
Red include a 6-acre (2.4 hectares) terrain park for skiers and riders,
the first in the region, and a new cross-country and snowshoe loop.
Getting to Red is now easier than ever. The new Red Express, a daily
shuttle service between Red Resort and the Spokane International Airport
operated in conjunction with Rush Adrenaline Adventures,
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Red Resort to Start Lifts This Friday
Page 2
Dec. 7, 2004

Ltd., is a skierized, 11-passenger van outfitted with a DVD and stocked
with refreshments. Red Express reservations can be booked through the
Red Reservations office (1-877-969-7669) or online at www.redresort.com.
Special rates are available for Red Express customers at the Red Lion
Hotel at the in downtown Spokane.
Red, located just 2½ hours north of Spokane in the small southeastern
British Columbia mining town of Rossland, will operate daily from 9 a.m.
to 3 p.m. with special $34 rates for adults, $27 for teens, !8 for
juniors and $21 for seniors. All prices are Canadian and exclude sales
tax. Once Red is fully operational, it will assume its standard seasonal
lift rates. For more information on Red Resort’s rates, schedule of
operation and snow reports, visitors can call 800-663-0105 (509-459-6000
in Spokane) or log on to the resort’s home page at www.redresort.com.
Red Resort, formerly called Red Mountain Resort, has launched a new Web
site, which can be found at
www.redresort.com. The site contains up-to-date information about new
developments at Red, all resort programming and area accommodations.
More information on Red is also available at 1-800-663-0105.

About Red Resort
Red Resort, in southeastern British Columbia, is 10 minutes north of the
Canada/U.S. border within the community of Rossland and five minutes
from its downtown core. The resort offers an infinite number of runs
that descend 2,900 vertical feet (884 meters) through best-in-the-world
tree skiing and wide-open glades of untouched powder.
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