Sticking with the same open-minded attitude that has defined the company since day one, Sessions will become the first core brand to integrate RECCO® reflectors into a complete range of outerwear styles with their 2006-'07 line.

"We were the first snowboard brand to have RECCO in outerwear and now we will offer it on 90 percent of our line," says Joel Gomez, Sessions founder and CEO. "It wasn't an easy decision, but the reason we decided to do it was it's only a matter of time before all brands will have RECCO and all brands will have RECCO in at least 80 percent of their line. At Sessions we try to be a leader, not a follower."

By integrating RECCO into everything from high-end shells to price-point styles, Sessions is again standing up for what it believes in, according to Gomez. "At Sessions we try to be true to what we are. And I want quality to always be involved. That's why we stand by Gore-Tex and RECCO and whatever comes out in the future that's going to advance the product that we put out."

"We believe in RECCO, just like we believe in Gore-Tex®–especially for the price you are paying for safety. You can't really put a price on safety, and what RECCO has to offer for the price is very inexpensive," Gomez concludes. "RECCO is a small investment, and if somebody can find you 10 seconds or 30 seconds sooner it could save your life."

Since Sessions first adopted RECCO technology four years ago, the brand has aggressively educated both consumers and the industry about the avalanche rescue system. "For us it's been about getting the word out and letting people see the RECCO logo and asking questions. We've dropped it a lot just because we think there is a reason behind RECCO," Gomez says. "It's definitely come a long way–especially when you see Billabong, Volcom, and Quiksilver now incorporating reflectors. The awareness is definitely happening."

About RECCO® Avalanche Rescue System

RECCO® is an avalanche rescue system utilized by 440 organizations worldwide to assist in the efficient location of burials. RECCO® enables rapid directional pinpointing of a victim’s precise location using harmonic radar. The two-part system consists of a RECCO® detector used by organized rescue groups, and RECCO® reflectors that are integrated into commercially available products. Although similar in search procedure to transceivers, the RECCO system is not intended for companion rescue and is not an alternative to transceiver use in the backcountry. More information about RECCO can be found at www.recco.com.