The Utah Avalanche Center and the Colorado Avalanche Information Center have teamed up with Avalanche Canada, Backcountry Access, the American Avalanche Association, the American Institute of Avalanche Research and Education, the National Avalanche Center, Sherpas Cinema, Red Bull Media House, Brainfarm, and others to bring you this beta which is unlike any other PSA you are likely to see.

This is an outstanding piece of avalanche education that will ring with audiences from beginner to experienced. The production value in this piece is sky high with incredible scenic, action and documentary shots. The use of emotion to instil the necessary sense of urgency is well done. If you’ve come to Biglines.com you should watch this video.

Go to kbyg.org for more information.

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Travis Rice narrates the video.

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