HEY FREERIDERS! CALM YOUR TITS!

First off, I'd like to offer up a "HELLS YEAH" to all these cold, early season storms. Low tide pow shots have been clogging up our feeds since the beginning of November. It's all very exciting. But th...

Splitboarding 101 – A Beginner’s Gear Guide

The next time that a snowboarder tells me that they’re going to start skiing because “it’s easier to get around in the backcountry”, I’m going to do the following things to them: -smack them -make them watch ...

G3 Announces 2015 Athlete Ambassador Team

  G3’s 2015 athlete ambassador team includes twenty-two top freeride athletes, photographers, guides and mountaineers – people who represent the brand’s winter backcountry heritage in everything the...

Trapper Snowboards- Built With Heart In Revelstoke, BC

Grab your cloth bag and hit up any Farmers Market across the country. Guaranteed you’ll come home jacked up on local caffeine with a satchel of produce, baked goods, soap on a rope, or some hippy craft of the w...

Christina “Lusti” Lustenberger Video and Interview

skiing is FUN! from Christina Lusti on Vimeo. When I met Christina Lustenberger 10 years ago we were standing at the bottom of a race course, shivering in downhill suits and looking at our times. It wasn...